Meet The Team

Bob-Basbadjian-247x300Robert Basmadjian

Founder & Principal

As an entrepreneur and marketing communications professional, Robert has focused his efforts primarily on enhancing the brands and reputations of information technology companies, trade media outlets, grassroots organizations and not-for-profits.

Robert’s career in the private sector spans over 30 years, including 12 years in the publishing industry, where he represented a wide variety of consumer, business to business, and trade media organizations.  For the past 20 years, as founder and principal of Spectrum Marketing & Communications, a public relations and advertising firm specializing in the information technology industry,Robert has grown the company to become the leading communications consultancy in the automatic identification and data collection (AIDC) technology sector.

In addition to his private sector experience, Robert also served as vice president of the New Jersey Taxpayers’ Association (NJTA), a statewide nonprofit grassroots organization dedicated to achieving real and sustainable tax reform in New Jersey. During his tenure, he was responsible for research, strategic planning, and coordination of NJTA’s communications and coalition-building activities.

Robert currently serves as Chairman of Inspiring the American Dream Foundation, a 501(c)3 educational organization. He is responsible for managing the day-to-day operations of the foundation, including communications, governance, finance, community outreach and fundraising.

Robert has a B.S. in Business Management from Fairleigh Dickinson University and a M.A. in Communications from William Patterson College.

Spectrum About Us

Spectrum Strategic Partners

Spectrum’s network of strategic partners is comprised of senior-level consultants, researchers, strategists, writers, designers, producers, event planners and media relations professionals.

Clients can be assured that supervision and management of their accounts will be handled by an experienced professional and not ‘delegated down’ to a junior staffer. Spectrum’s hands-on business model and extensive network of marketing communications professionals enable us to deliver a complete, end-to-end solution and superior client service…all at an affordable price.